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Focus on one call to action (CTA). It can be tempting to introduce your subscribers to all the wonderful features of your product all at once. But temper your enthusiasm. The paradox of choice argues that having too many choices is stressful and can hamper decision making. This means including multiple CTAs in a single email can result in your readers not taking any action.
Hi Lexi! Email marketing metrics can differ based on industry. Often times email marketing can be another way to stay in touch with the customer and remind them of your great service. I would evaluate your current emails and see if there is too much content in a monthly newsletter. Are people clicking? Are they even opening? Sometimes increasing emails to two a month with one featuring an employee or client testimonial which the other gives customers an offer such as a discount can increase...
What is the purpose of newsletters?
Whether you're onboarding a new customer or keeping a user engaged, the sequence of your sends plays a crucial role in the success of each campaign. Consider how much information your target user needs, when he or she might need it, and why. Over on his blog, Jason Delodovici wrote a great post about a drip campaign that he spearheaded, noting the order he chose for each email—from signup to sale—and why.