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Build An Email List Email Marketing FAQ

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Build An Email List Email Marketing
QUESTIONS ANSWERED...


How Do I Build An Email List

Answer...

There are numerous way to build an email list quickly.  The 1st option is to buy a list or the next option is to add a join email list option to your website.

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What are your top tips for email marketing?

Answer...

Here are some of our top items:

 

  • Stay in contact with your list at least once a week.
  • Keep your email list clean of bounced email addresses.
  • Segment your email list to send out specific emails.

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UTM stands for "Urchin Traffic Monitor" (after the company that initially created Google Analytics) and these codes are used specifically by Google Analytics to track web browsing via cookies. Using UTM codes, Google Analytics can tell you where a user has been, and whether or not they've visited your site before, among other metrics. Google even offers a custom URL builder to help you create UTM codes.
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How do email lists work?


Your goals and objectives need to be different for whether it's an eblast (promotional email) or regular enewsletter. Eblasts are great for getting quick leads/sales, while enewsletters are better for staying top of mind, educating customers on new offerings, or providing helpful industry updates. I have found them to be very successful, but what works and what doesn't requires testing (of both the subject line and creative) and varies per business. Best practices for both types include have...

Which is the correct list of big five traits?


Import the addresses you have passive or active permission to add, then remove that list from your address book and promise yourself never to spam your personal address book again. Make sure the first newsletter after you’ve imported people to your list or changed your groups around includes the “update subscription preferences” link front and center!

How long should a nurture campaign be?


Email marketing will become more technologically advanced in 2020, adopting and integrating more use of artificial intelligence (AI) into its capabilities. AI's primary function in email marketing will be to gather and analyze data in order to deliver better and more targeted experiences to customers, like specific subject lines or personalized email bodies. AI will also make emails more interactive by allowing customers to purchase products directly from the email, streamlining the purchase journey.

Focus on one call to action (CTA). It can be tempting to introduce your subscribers to all the wonderful features of your product all at once. But temper your enthusiasm. The paradox of choice argues that having too many choices is stressful and can hamper decision making. This means including multiple CTAs in a single email can result in your readers not taking any action. 

What is a mailing list service?


With contact groups, you can easily organize your contacts making it easier to email a specific set of people. For example, if you created a contact group called "Soccer club," you could just send a message to that group, rather than sending out an email to 50 different people. Never leave somebody off an email again. To create a contact group: Click Gmail at the top-left corner of your Gmail page, then choose Contacts. Select contacts that you want to add to a group, click the Groups button, then create new. Enter the name of the group. Click OK.
Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t get features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only which is fine if you’re a hobbyist but as a serious business, you need reliable support that you can count on.
Extra analytics: While most services offer analytic tools, some service provide more amped-up analytical tools. Evaluating which extra analytical tools are best depends largely on your business's email marketing strategy and survey strategy. Some email stats will be important measures for certain businesses, while other companies will have another set of metrics to judge success.

Can you mass forward emails in Outlook?


Wouldn’t it be nice to have the tedious process of nurturing leads to a sales-ready state automated for you? Your emails to leads would always be relevant, your sales pipeline would have fewer leaks, and you would have more time to focus on projects that matter. Sounds pretty good right? Well drip marketing campaigns do all of that and more for marketing and sales teams everyday. 

How do I create a mailing list from an Excel spreadsheet?


With contact groups, you can easily organize your contacts making it easier to email a specific set of people. For example, if you created a contact group called "Soccer club," you could just send a message to that group, rather than sending out an email to 50 different people. Never leave somebody off an email again. To create a contact group: Click Gmail at the top-left corner of your Gmail page, then choose Contacts. Select contacts that you want to add to a group, click the Groups button, then create new. Enter the name of the group. Click OK.

I left iContact for KEAP because it does cool stuff I thought I’d like to do including keeping tabs on all the types of marketing contact I was having with users BUT to really use the tool you must be prepared to do some deep diving on how to build campaigns, as they are called, or hire someone else to do so. Building campaigns is not intuitive and it is not drag and drop. I came to these articles to try and find an alternative.

With contact groups, you can easily organize your contacts making it easier to email a specific set of people. For example, if you created a contact group called "Soccer club," you could just send a message to that group, rather than sending out an email to 50 different people. Never leave somebody off an email again. To create a contact group: Click Gmail at the top-left corner of your Gmail page, then choose Contacts. Select contacts that you want to add to a group, click the Groups button, then create new. Enter the name of the group. Click OK.
While pricing varies by provider, the cost structure is usually the same. Most email marketing providers charge a monthly fee based on contact list size, with a range of packages and plans. With this structure, most providers allow you to send out an unlimited number of emails each month and have enough different plans to fit into the budget of any business. 
Drip offers a very small forever free plan, along with a two-week free trial for the Basic and Pro membership levels. If you choose to continue service after those two weeks, then your card will be charged. There is a 30-day refund window from when you start your service, but it’s up to the discretion of Drip whether you will receive a full refund.
Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use. On average, a small business email marketing costs is around $20 – $300 per month on email marketing given that they manage their own campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.

How do you start an email blast?


Lists vs. Groups: In Mad Mimi, you’ll be creating multiple lists—one for each option—whereas in MailChimp you’ll only need one list because each list can have multiple “groups”, and you can choose to send emails to different groups or segments. (As mentioned above, you’ll find you need to trick Mad Mimi with a secondary feed address like FeedBurner or FeedBlitz to create more than one RSS to email campaign from the same site.)

How do you create an online marketing strategy?