Don’t use exclamation marks or spammy words in your subject lines: that’s a sure way to miss the inboxes and go straight to the spam folder. (How do I know? My own newsletter landed in my very own spam folder when I used the word “free” in the subject.) Use the Mail Tester and Email Subject Line Tester to double check your own subject lines and content before you hit send.
How do distribution lists work?
Hopefully at this point you know why you’re setting up a complex drip campaign—maybe it's for customer acquisition, engagement, or education for product releases and updates. Whatever the case, you need to set goals for your campaign, and choose the metrics to measure your success against. Depending on your analytics capabilities (we’ll delve into one example below, you could look at bounce rate, click-through rate, conversions, or time on site. Just make sure your measurements loop back to the "why" of your campaign.
Is there money in affiliate marketing?
Drip marketing is popularly applied as a sales tool, particularly in long sales-cycles (large ticket items or enterprise-level sales). Where persistent follow-up can become a deterrent to closing the sale, methods with drip marketing offer the ability to remain top-of-mind, and even prompt action, without jeopardizing the relationship.
What is the purpose of an email autoresponder?
Based on your answer, write copy that's clear, actionable, and attractive. Maintain the voice that you've built for you brand, but make sure that your message is clear. Over at Vero, content editor Jimmy Daly broke down a promotional email campaign from Evernote, highlighting the importance of explaining benefits, using action verbs, and making the next steps unmissable.
Lists vs. Groups: In Mad Mimi, you’ll be creating multiple lists—one for each option—whereas in MailChimp you’ll only need one list because each list can have multiple “groups”, and you can choose to send emails to different groups or segments. (As mentioned above, you’ll find you need to trick Mad Mimi with a secondary feed address like FeedBurner or FeedBlitz to create more than one RSS to email campaign from the same site.)