Like any good thing, you don’t want to overdo it. Too many drip emails will only annoy your customers. But a thoughtful set of drip emails can be the perfect way to remind people to buy your product, teach them how to use your tool once they’ve purchased it, and get new subscribers up-to-speed on your email newsletter. And the more specific your segments, the more likely you are to get interaction and interest from your subscribers—we’ll do a deeper dive into building segments later in the post.
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Who wins? Between MailChimp and Mad Mimi, MailChimp wins in features, Mad Mimi wins in price. Analytics junkies will appreciate the way MailChimp’s stats are front and center, but from there they require a lot of clicks, whereas Mad Mimi’s stats, though more hidden, are easy to see and understand at a glance once you get to them. Mad Mimi provides less options overall, making it simple and easy for beginners; MailChimp provides endless customization, along with better options for giving a free download exclusively to your subscribers. MailChimp allows for multiple RSS to email campaigns per feed URL, but Mad Mimi requires a work-around (add ?1 to the end of your feed URL to use it again). Mad Mimi’s site has a casual, friendly feel, while MailChimp gives an impression of professionalism (despite the chimp). Everyone talks about Mad Mimi’s great customer service, and every word you hear is true; yet I’ve never even had occasion to contact MailChimp’s customer service because everything is well organized and their knowledge base is so complete. Ultimately, I chose MailChimp for my personal use (you can’t beat the control and flexibility), and Mad Mimi for ministry use (the price is right when you are dealing with large lists).
Support availability is an important aspect to consider any time you purchase online marketing services, especially if you are a novice. Check if the email marketing software provider you plan to use offers 24/7 support via phone, chat, or email as well as comprehensive documentation. This is especially important when your marketing campaigns are time sensitive. You don’t want to end up not sending out your Black Friday newsletter just because of a technical glitch you weren’t able to fix.
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Just because your drip campaign is automated doesn't mean you can let it run unsupervised. You spent a bunch of time researching user segments, and it's important to readjust those segments and your strategy based on the results. If you aren't getting as many clickthroughs as you want, try rewriting your calls to action; if you aren't meeting your conversion rate goals with your sale-closing email, try more educational communications before asking any user to pull the trigger. Evaluate, adjust, repeat.
How do I convert an Excel file to a contact list?
I send out monthly email newsletters for my Realtor clients and have used iContact (years ago), MailChimp and ConstantContact. I find the CC product to be the best though it’s clearly not the cheapest. They do have live support though which I like and the emails always look professional. I had problems with MailChimp’s support – not responsive enough and too time consuming trying to describe some issues by Chat or even Email – and I also discovered that if you have email addresses in one particular group and you want to add them into another group, that was considered yet another contact! So I stopped using MailChimp.
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Marketing automation tools: With marketing automation tools, you can send the right email to the right person at the right time. You just have to set up conditions, then the tools will take care of the entire customer journey. Considering how busy some small businesses are, finding a service with email marketing automation may be a top priority for some businesses.
How do you collect email lists?
Finding the right online marketing tools can seem like a difficult task. Luckily, the best email platforms offer an unlimited number of messages and progressive pricing packages. This means that your bills depend on the number of subscribers. So, if you are a small business with a few hundred mailing list subscribers, you will only have to pay a small monthly rate. Constant Contact offers great price points for small businesses. You can even find an email service that offers free plans for those who need only a limited number of features, like Benchmark. If you are unsure what your needs are, you can opt for a pay-as-you-go plan.
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Design: Most survey software allows you to arrange your questions and tweak the layout. However, the best survey platforms offer additional tools to make your surveys visually appealing and are designed to promote your brand. Our best pick, SurveyGizmo, offers customizable templates in all its paid plans and individual URLs in the higher-priced plans.
How do I set up a group email list?
Drip offers a very small forever free plan, along with a two-week free trial for the Basic and Pro membership levels. If you choose to continue service after those two weeks, then your card will be charged. There is a 30-day refund window from when you start your service, but it’s up to the discretion of Drip whether you will receive a full refund.
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Automation is an emerging trend in the email marketing space. The ability to send pre-written emails to customers once they trigger a cue is a great marketing tool. For example, a clothing store might send a special discount coupon to a customer on their birthday. This email can be identical for each customer, aside from their name, and the email can be scheduled to send every time someone's birthday comes. Marketing automation allows you to reach customers without having to put together a unique email every time an event occurs. Depending on the size of your business, automated emails can save tremendous amounts of time.
A: With so many businesses using email marketing, it's important to make your email marketing campaigns relevant to your customers and subscribers. Selecting the service that best fits your business is the first step in helping your email marketing campaigns stand out. After that, you'll want to use segmentation and other email tools to best cater to the wants and needs of your customer base.
Your goals and objectives need to be different for whether it's an eblast (promotional email) or regular enewsletter. Eblasts are great for getting quick leads/sales, while enewsletters are better for staying top of mind, educating customers on new offerings, or providing helpful industry updates. I have found them to be very successful, but what works and what doesn't requires testing (of both the subject line and creative) and varies per business. Best practices for both types include have...
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Like social media, email marketing is a fundamental tool in almost any digital marketing campaign. Email marketing doesn't cost much to get started, and you'll find lots of choices to configure a solution for your company's needs. In addition, you'll achieve impressive engagement numbers when you use an email marketing service properly. Therefore, email remains a marketing favorite.