Drip marketing can be used as a function of the lead generation and qualification process. Specifically, drip marketing constitutes an automated follow-up method that can augment or replace personal lead follow-up. Invented in 1992 by Bill Persteiner and Jim Cecil also known as Action Plans first introduced in software called WinSales  Often called Autoresponders, new leads are automatically enrolled into a drip marketing campaign with messaging relevant to the call-to-action from which the lead came. This is also known as lead nurturing.
What is an example of direct mail?
Whether you're onboarding a new customer or keeping a user engaged, the sequence of your sends plays a crucial role in the success of each campaign. Consider how much information your target user needs, when he or she might need it, and why. Over on his blog, Jason Delodovici wrote a great post about a drip campaign that he spearheaded, noting the order he chose for each email—from signup to sale—and why.
How do I convert an email list to a CSV file?