The stats show that users actually expect—and like—welcome emails when they sign up for a new service or newsletter. Experian's white paper on welcome emails shows that these autoresponders enjoy a 58.7% open rate on average, while normal emails sit around 14.6%. When that welcome email is sent instantaneously (i.e. right after the user signs up), the open rate jumps to 88.3%. So craft a great welcome drip campaign, and you'll get the amazing engagement welcome emails recieve and then keep the momentum going with followup messages.
What is the best free landing page builder?
What is the best frequency for email marketing?
The thing is, people hate being lumped into a group – they want to be addressed personally. But, there are still big groups out there who still don’t know how to send personalized email to a group. In fact, to avoid making the gross mistake, some people have resorted to copying and pasting the email addresses over and over until everyone gets their message. The bad thing about it? It eats on your productive time.
What type of data does a CRM system process?
In our email marketing software review roundup, we test the top email marketing tools available based on how easy it is to create emails, build subscriber lists, set autoresponders, and pull in other communication-based tools, such as social media management, and web analytics software. To that end, we selected Campaigner and Mailchimp as the best pure-play email marketing services. If you need a more complex tool that can build comprehensive workflows designed to automate the email marketing process, then we recommend HubSpot and Salesforce Pardot, which are better served as marketing automation tools.